Coca-Cola

Slide 1Project

FIFA World Cup(TM) Global merchandise programme.

Brief

Develop a range of merchandise that supports the brand and the event. Create a bespoke and easy to use e-commerce system.

Objective

Range to appeal to key target markets – “soccer mums”, fans and staff. Ordering and payment to be as simple as possible.

Slide 1

Solution

Develop totally new items to be included in a strongly branded and high-quality range. Launch an e-commerce system that could be used by any country in the world at any time to deliver real savings.

Result

Massive orders – both in total and financially –  taken from over 100 countries worldwide.

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