At every FIFA World Cup, the position of the Preferred Supplier for all merchandise and selected below the line marketing is tendered for.

This covers provision for FIFA, their sponsors, local organising committee, host cities, partners and stakeholders.

Prich led a global team that pitched for and won this contract for the South Africa and Brazil World Cup cycles.

This led to the ongoing direction of complex global provision for these multiple stakeholders. Managing a team of over 50 people, located in 14 destinations all over the world, we delivered multi-million $ returns.