Prich works with highly creative agencies, brands, rights holders and not for profits who seek to gain commercial organisations as clients or partners. They often have a problem with selling the power of creativity to clients as well as focussing the efforts of internal resources to best apply their innovative skills to commercial briefs. For example, a global brand sought to generate 50M views on … Continue reading Creative Solutions to Commercial Needs

A truly revolutionary start-up is Mara Seaweed, one that has taken a natural Scottish resource to a global market. Started by two foraging Mums who collected seaweed as they walked the coastal paths,  they are now seaweed sourcing, harvesting and processing experts who sell nationally through Tesco. Prich helped develop their packaging strategy when resources, as a start-up, were very limited. Packaging had to… deliver … Continue reading Packaging : Mara Seaweed

The end of 2019 sees Cirque Du Soleil premiere two new live show formats – Messi10 and R.U.N. Messi10 is based on the life of arguably one of the World’s greatest ever footballers. Interestingly the show actually involves the audience far more than sitting through a show or a game through the Messi Challenge. Before the show anyone can get a wristband that records the … Continue reading New Live Experience Formats

2020 sees the 50thanniversary of the greatest ever football team – the 1970 World Cup winning Brazilians. No team has ever dominated a tournament in the manner that the Selecao did during that summer. The Brazilians did more than win the tournament. They inspired a generation. There was something almost supernatural about their play, typified by the fourth unforgettable Carlos Alberto goal, during the final … Continue reading The most exciting piece of football memorabilia – ever!

Attended a thought provoking session this week that covered how business can not only contribute to climate change but how climate change can provide opportunities for business. Taking a creative approach to business practices, especially making ecological, environmental and social benefits as core deliverables was highlighted as a positive force in business. New markets are opened up and stand out can be achieved. Certification through … Continue reading A new approach to business

Prich has been helping a specialist cause-related marketing agency develop a unique item – the Soccersucker. Developed to help brands raise funds for their chosen charities or CSR programmes through promotional campaigns around their football sponsorships. We were lucky to get some top stars to show their support for their own Soccersucker representation – can’t get much better than a World Cup winner and double … Continue reading Soccersuckers

Good to talk to iSportConnect, the exclusive invitation only community for top level executives at rights holders, brands and sponsors. They were interested in how a global entertainment group, noted for creativity, could deliver for brands that want to be involved in sport. How we can help them make the most of their investment through original and exciting experiences. Read the article for yourself on … Continue reading Cirque Du Soleil interview

A vital component for any successful business is building strong, autonomous teams to deliver. Key to team building is mentoring – acting as a trusted, motivating counsellor means different things for different team members, depending on their needs, skills or experience. Prich was lucky enough to have learned from wonderful mentors in the early part of his career. This taught the importance of championing mentoring programmes … Continue reading Mentoring

Developing a long term digital strategy Continue reading Case Study: Digital strategy