Conference Speaker
Prich has been invited to speak at a number of global conferences around sports marketing, rights holder offer, host city provision and sponsorship ROI. This is in addition to writing articles for selected trade publications on a variety of marketing/rights holder issues. Continue reading Conference Speaker
Influencers
With influencer marketing being all the rage, it is great that Prich can look back and say that celebrities that endorsed past work for FIFA, especially the official mascot for the Brazil World Cup, were certainly divine! Well one, the Pope, can be said to be that, while the other – Zlatan Ibrahimovic – thinks he is! Continue reading Influencers
Running a global team
At every FIFA World Cup, the position of the Preferred Supplier for all merchandise and selected below the line marketing is tendered for. This covers provision for FIFA, their sponsors, local organising committee, host cities, partners and stakeholders. Prich led a global team that pitched for and won this contract for the South Africa and Brazil World Cup cycles. This led to the ongoing direction … Continue reading Running a global team
Case Study : Global Rights Holder Business Development
Developing Global Alliances… Continue reading Case Study : Global Rights Holder Business Development
Personal Feedback
Some fantastic feedback Continue reading Personal Feedback
“Ahead of it’s time”
Extending the distribution network for a unique product Continue reading “Ahead of it’s time”
Experiential
Winning through ‘thinking differently’ Continue reading Experiential
Case Study: Non Exec Director
The day I met a football legend Continue reading Case Study: Non Exec Director
Practical Creativity
FIFA World Cup(TM) Global merchandise programme. Continue reading Practical Creativity
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